First you must know this: You are a broadcaster, and you are highly influential.
Each one of us is constantly broadcasting information to others, even if we don’t say a word. Managers broadcast to their teams during meetings. Team members broadcast to one another about the likelihood of success. Clients broadcast to potential clients about the company. Even introverts broadcast through their non-verbals.
But most people don’t leverage the power they have as broadcasters to fuel success and happiness for themselves and others.
The messages we choose to broadcast shape others’ views of the world – and their levels of success. In the midst of challenges such as restructuring, low retention, and some of the lowest levels of engagement in history, our words can move other people from a fear-based mindset in which they see obstacles as insurmountable, to a positive mindset where they see that change is possible, get unstuck, and take action.
Research shows how we communicate can improve business outcomes.
New research from the fields of positive psychology and neuroscience shows that small shifts to the way we communicate can create big ripple effects on business outcomes, including 19% greater accuracy, 31% higher productivity, 25% greater performance ratings, 37% higher sales, and 23% lower levels of stress.
What makes the difference is what we choose to broadcast. Using scientifically proven communication strategies to ripple out positive change to others, we increase their happiness and success at work, as well as our own, instantly making us more effective leaders.